To those of you that tweet while you are on-air, I thought that you might be interested to learn how show hosts @DanielTosh & @JimmyFallon have totally nailed the strategy of merging On Air Time with Twitter.

Tosh gained over 17,000 new followers in one day with the simple combination of “On Air integration, Live Tweeting, and a Simple Plea”…..  Read the twitter blog post here.

And well Fallon – just watch to hear what he does with the #hashtag…….. I wouldn’t be disappointed if any one of you came up with a theme song for your hashtag segment….. (I’m looking at you @MarioCotto!)

Be thinking about it!