How Will Radio Change with the Digital Media Landscape?

Wow! I can’t tell you how many times have I needed this graphic to reference what music consumption looks like in the digital space. I originally saw it back in early 2011 and have thought about it a ton of times since. It illustrates 2010’s major music consumption platforms in comparison to one another. You can imagine some things have changed since then, but it’s still so terribly relevant as KCRW continues the pursuit of being more than a radio station. I remember the shock and awe of seeing the initial relative scale pulled back and how Pandora, but even more so YouTube totally dominate the space.

I’d LOVE to see an updated version.
We’ll continue to explore radio in the digital age, but for right now – I just wanted to document the (re)discovery of this heat map, as it is sure to continue to be a reference as we embark.





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