This year we did something a little different and produced this video feature on Jake Bugg’s SXSW debut at KCRW’s Day Showcase.

Admittedly, I may regret referring to him as a “tiny little package.” He’s just so young!

Here’s a little about the artist.
Young guitar wiz kid Jake Bugg hit the Radio Day Stage present by KCRW at SXSW as part of a tradition of introducing emerging artists. In the spirit of Public Radio, KCRW was thrilled to host this young talent. Jake Bugg has wowed audiences with his songs and unique sound that harken another era. Check out his 1st performance at SXSW at KCRW’s Radio Day Showcase.

And here’s a little about why we did this.
KCRW has slick arthouse production of live performance down pat. We wanted to get into a mini editorial piece to tell a different story. By teaming up with the folks of 4Wt Media, we were able to let them drive into high impact production. They brought our vision to life and now we have a great little piece of digital content to share – that tells the story of what KCRW and the other public radio stations bring to a town like Austin, during a conference like SXSW!