We went through this 11 week #NPRknight training process here at the station. It was kind of a major drag, but simultaneously fantastic. I likened it to the part of uprooting an old plant, where you just begin by shaking the trunk. We’ve loosened up the soil a little bit here. We have a long way to go yet, but I think that we are getting ramped up.
The crazy thing is that each individual really KNOWS what’s up, we all get it! But it’s a real culture change to be thinking about positioning your content differently for the web after you’ve been perfecting the medium of radio for so long.
Our first week’s training was about headlines, and basically the one hour’s webinar boils down to these tips. I had it designed as an easy print guide to hang by our desks and ponder while writing!
Post Footer automatically generated by wp-posturl plugin for wordpress.