Future Dreamin’
byI have a dream that I call Seven Wanders. One fine day, I want our vintage shasta camper fruits to function as a jobby, a hobby/job. As in, a revenue generator– that I LOVE! When Jeff and I took a weekend trip…
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The Enemy of Creativity
byEveryday I think to myself with a full heart and sincere intention, that I will sit down to do X. So, I sit down… and I begin. And more often than not I walk away empty handed. Oh, I’ve done…
Resolutions for Creatives
byIt’s the new year and it has my head abuzz for the future. I love self reflection, probably to a fault, and this time of year offers plenty of freedom to indulge in promise of bigger brighter you. One of…
Self Expression, Social Media, Celebrity & Beauty
byI don’t have any rules up in here, so I’m gonna divert our attention from social media campaigns and career choices for a minute to talk about women’s bodies, celebrities, selfies and self expression through social media. I’m no gender…
The Facebook 20% Text Rule for Ads
byThe Facebook 20% text rule for ads was totally killin my “cute graphics” game for blog posts. You’ve likely only run into this area if you are an avid Post booster. I serially toss about $5 onto each status update…
The Strategy Behind the Campaign
byRecently I wrapped up a week long internet event that was created in order to build value in my client’s social media efforts. So, let’s call this part one in a new series where I demystify the steps that go…
Your Social Strategy: Daily Influencer Outreach
byI started building out a punch list for a new client’s social platforms with a focus on influencer outreach and engagement. Turns out, it is a pretty universal list for best practices. Cruise through the bullet points and ask yourself…
KCRW bumps up to High Definition Video
byAs a result we are working on this beautiful new showcase page at kcrw.com/hd. Please enjoy my latest favorite session. It’s by Blood Orange. From Betsy Moyer, post KCRW bumps up to High Definition Video Post Footer automatically generated by…
What’s Popping Off on KCRW’s Twitter Account?
byThe BAIN of my existence is trying to create compelling language for routine subject matter….. all in an effort to get people to CLICK……… Here’s what the week looked like in top tweets generating traffic. Looks like MOSTLY folks are…
Twitter Design Guidelines
byAs mentioned briefly last week, Twitter has released new Brand Pages. Here’s some scoop from the Twitter Blog. I got a message from my friend Frank today, asking if I had seen any of the live examples yet. I don’t know…