Defining Voice for an Online Persona (or how to overthink and devolve into an online identity crisis!)

Defining Voice for an Online Persona (or how to overthink and devolve into an online identity crisis!)

I have tasked myself with physically documenting (thus inventing) the key characteristics of a persona (or perhaps 5) to represent the voice(s) of KCRW. I…

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No Big Deal

No Big Deal

Though my most ambitious association to Susan Orlean is due to a Charlie Kaufman movie called Adaptation, it’s still wicked cool to me that I…

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New Twitter! Same as the old Twitter?

New Twitter! Same as the old Twitter?

It’s happening. Twitter has been redesigned… and I had no idea. We did get an Twitter Insider’s tip from way back that mentioned that hashtags…

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Get your community to tweet for your brand

Get your community to tweet for your brand

How? Trade Desirable MEDIA for MARKETING. St. Vincent did. Annie Clark, aka St. Vincent announced that a track from Strange Mercy would be unlocked when enough Twitter…

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Hey DJs! Want more twitter followers!?

Hey DJs! Want more twitter followers!?

To those of you that tweet while you are on-air, I thought that you might be interested to learn how show hosts @DanielTosh & @JimmyFallon…

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Hootsuite

Hootsuite

Hootsuite totally strong armed me into entering into a paid plan with them in order to keep up with the efficient paradigm of multiple social…

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