KCRW Pledge Drive Memes

January 25, 2012 · by Betsy Moyer · in

Twice a year it’s time to break out the #SupportKCRW hashtag and go to town on our social networks spreading the energy and excitement that is the pledge drive. It’s actually a really fun time for me because I get to see so many kind words, and so much snark from those that endearingly tire of incessant asks.

For KCRW’s Winter 2012 drive, I think I’d like to try and have a little fun with the internet meme savvy crowd. We’ll see just how nerdy the KCRW fanbase gets, or rather how broadly these memes are appreciated.

Technologically Impaired Duck speaks for all those who are less than proficient with various forms of technology in a world where computer knowledge is absolutely essential.

The Y U No meme actually began as Y U No Guy but eventually evolved into simply Y U No, the phrase being generally followed by some often ridiculous suggestion.

You know this guy… THE MOST INTERESTING MAN IN THE WORLD!

Good Guy Greg!

Futurama Fry

I’ll be thinking of some more throughout the evening. The other meme wagon I’m gonna try to jump onto is the “SHIT PEOPLE SAY” meme. Yep, I’ve collaborated with various humorous minds here and there, and am hoping to get some friends to shoot a final collection of punchy quick scripted stereotypical “SHIT THAT KCRW LISTENERS SAY.” We’ll see how it all comes together, I can only cross my fingers there is time to execute!

In other social media marketing for the public radio pledge drive… We are really excited to have accepted the offer from Colin Hanks (ahem,,,,, Tom Hanks’ son) to create a series of mini-documentaries. Each features on of the following KCRW personalities with a little behind the scenes look at their work on air: Warren Olney, Jason Bentley, Anne Litt and Henry Rollins.

Here’s a time-lapse video that was created by a fan as part of our KCRW Word of Mouth campaign.

  • Are there Other memes I should be thinking of?
  • Do you think that this is an effective way to market, or do you think the originality of the meme dies as soon as its born and should be left to rot?
  • How would you use online marketing to pound the tired audience online, asking them for $upport and donations!

 

 

 

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