Resume
Skills
- Advanced Salesforce.com Administration
- Advanced Wordpress.com Administration
- Technical End User Support (DNS, Email, Web and Internal Software)
- Process/Workflow Design and Analysis
- Web Design: HTML, CSS
- Graphic Design: Photoshop
- Communication, Marketing & Sales
- Writing, Social Networking and best practice web presence awareness
Experience
November 2009 – Present
Interactive Producer
KCRW, Santa Monica, CA
Music Related Web Content Updates and Social Media Marketing
August 2007 – Present
Salesforce Administrator / Quality Assurance & Training Manager
The Design People, Marina Del Rey, CA
Focus on Internal Operations Process Development across entire organization
Continued administration promoting user adoption with focus on observable logic and intuitive user experience
March 2007 – August 2007
Salesforce Administrator
Developed Trackable Results for Production Teams by improving workflow and data collection
Implemented Customer Satisfaction Surveys for project management and support departments
Implemented Web-to-Lead and Web-to-Support Processes
Defined and Released Salesforce.com Customer Support Functionality for a new Call Center in Manila, Philippines
Integrated Accounting Department Processes into Salesforce.com (Researched Quickbooks API Integration)
Defined product development department process
Nov 2006 – March 2007
Senior Project Manager
Contributed to development of master scripts for Real Estate and Mortgage website products
Managed development of a Project Management Web Application to streamline communication and production processes between US and Philippines
Volunteered administration of CRM application (Salesforce.com) to enhance resources for Project Management department
Feb 2006 – Nov 2006
Project Manager
Managed development for the launch of over 50 websites for Real Estate and Mortgage industry clients
Performed Technical Support for client base and moved on to train colleagues the concepts of DNS and email support
Volunteered to lead development for new division in Mortgage Industry, defining the product from the ground up
2005 – 2006
Creative Galleries, Culver City, CA
Retail Gallery Director
Established sales goals and achieved them through management of 3 sales associates
Applied design skills through curatorial gallery design and art framing projects
Represented the gallery at tradeshows in both a sales and marketing capacity
CRM experience with GOLDMINE
2003 – 2005
Hickory Museum of Art, Hickory NC
Marketing & Communications Manager
Administered website updates, email marketing, and print marketing campaigns
Acquired valuable business skills through research and writing grants, soliciting corporate sponsorship, and interacting with the press
Education
2003
University of North Carolina, Greensboro, Greensboro, NC
Bachelor of Arts Art History Concentration Museum Studies
References
“Betsy is a deeply artistic person balanced with the logical mind of an engineer – which she has put to great use in the many roles she’s performed. In terms of CRM administration, she always seems to ‘get it’. Betsy has the rare ability to translate manual workflows with a variety of moving parts and into automated processes and usable, timely and actionable information. She’s committed and passionate — yet still manages to be forever grounded and easy-going in whatever she does. More so, she’s risen up to every single challenge laid in front of her and continues to prove daily how much of a tremendous asset she is.”
- Tiger Bitanga, CEO
The Design People, Inc.
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