Digital Content Strategy
Communication, Marketing & Sales
Social Media & Best Practice Web Presence Awareness
Process/Workflow Design and Analysis
Web Design: HTML, CSS
Graphic Design: Photoshop
Advanced Salesforce.com Administration
Advanced WordPress.com Administration
Technical End User Support (DNS, Email, Web and Internal Software)
2015 – Present
The Estate of Things, Pacific Palisades, CA & Southern Pines, NC
What began as a lifestyle blog, corralling creative interior design endeavors between friends, has blossomed into a full on brand exploration that spans services from editorial, social media, historic renovation & design consultation, and most recently eCommerce. The Estate of Things continues to gain momentum as an influential voice in the interior design blogosphere with renovation work featured by such renowned media organizations as Huffington Post, Apartment Therapy, House Beautiful, Country Living, Good Housekeeping and Domaine Magazine.
September 2013 – February 2015
OnClick Marketing, Santa Monica, CA
Serving up clients with digital marketing strategies in a range of industries from Interior Design, Furniture Manufacturing, Student Finance, Food, Music and even an inspiring media app for young women. At OnClick Marketing I plotted digital marketing, outreach, social media and content strategy in a results driven manner!
Serving Clients such as:
Credit Union Student Loans
Freshwire Digital Content Studio
International Labor Management Company
KCRW DJ Liza Richardson
Voyager Search Solutions
North Carolina Grower’s Association
Sucré Sweet Boutique
November 2012 – August 2013
Director of Digital Content Strategy
KCRW, Santa Monica, CA
Proven track results landed me a level up at KCRW, guiding the official direction of the digital content strategy in a serious time for change. I supported the launch of a newsroom and kept up with the many changes of the station as we took the deep dive into democratizing digital access to the entire staff. Hiring, training, communicating and acting on a small committee alongside the station manager were all an exhilarating part of this position. In my time there, we launched several exciting new mobile apps, explored a rebrand, and started the immense task of redesigning KCRW.com.
November 2009 – November 2012
KCRW, Santa Monica, CA
Music Related Web Content Updates and Social Media Marketing were my primary responsibilities in this role. During this time I grew KCRW’s digital reach on a range of digital platforms, tackling each new platform as it was introduced, from Facebook and Twitter, to Instagram, Spotify & YouTube. My effort included spearheading and supporting the design and launch of 11 KCRW niche blogs across WordPress & Tumblr. Our social community grew to more than 400,000 friends and followers in my time. Additionally I was proud to see through several exciting platform launch partnerships, working directly with staff at Spotify, Rdio, YouTube and more.
August 2007 – Present
Salesforce Administrator / Quality Assurance & Training Manager
The Design People, Marina Del Rey, CA
My focus on improving internal operations & process development landed me in a leadership role for the entire organization. I continued administration of the Salesforce.com platform by promoting user adoption with a focus on observable logic and intuitive user experience. That all sounds nerdy, but in a nutshell I built out processes for our large staff that streamlined their daily processes. This helped to insure a quality experience for the customer, as well as a big picture insight into the efficiency of the customer’s experience from sales, through project management and into support.
March 2007 – August 2007
Developed Trackable Results for Production Teams by improving workflow and data collection
Implemented Customer Satisfaction Surveys for project management and support departments
Implemented Web-to-Lead and Web-to-Support Processes
Defined and Released Salesforce.com Customer Support Functionality for a new Call Center in Manila, Philippines
Integrated Accounting Department Processes into Salesforce.com (Researched Quickbooks API Integration)
Defined product development department process
Nov 2006 – March 2007
Senior Project Manager
Contributed to development of master scripts for Real Estate and Mortgage website products
Managed development of a Project Management Web Application to streamline communication and production processes between US and Philippines
Volunteered administration of CRM application (Salesforce.com) to enhance resources for Project Management department
Feb 2006 – Nov 2006
Managed development for the launch of over 50 websites for Real Estate and Mortgage industry clients
Performed Technical Support for client base and moved on to train colleagues the concepts of DNS and email support
Volunteered to lead development for new division in Mortgage Industry, defining the product from the ground up
2005 – 2006
Creative Galleries, Culver City, CA
Retail Gallery Director
Established sales goals and achieved them through management of 3 sales associates
Applied design skills through curatorial gallery design and art framing projects
Represented the gallery at tradeshows in both a sales and marketing capacity
CRM experience with GOLDMINE
2003 – 2005
Hickory Museum of Art, Hickory NC
Marketing & Communications Manager
Administered website updates, email marketing, and print marketing campaigns
Acquired valuable business skills through research and writing grants, soliciting corporate sponsorship, and interacting with the press
University of North Carolina, Greensboro, Greensboro, NC
Bachelor of Arts Art History Concentration Museum Studies
Betsy is a deeply artistic person balanced with the logical mind of an engineer which she has put to great use in the many roles she’s performed. In terms of CRM administration, she always seems to “get it.” Betsy has the rare ability to translate manual workflows with a variety of moving parts and into automated processes and usable, timely and actionable information. She’s committed and passionate — yet still manages to be forever grounded and easy-going in whatever she does. More so, she’s risen up to every single challenge laid in front of her and continues to prove daily how much of a tremendous asset she is.
– Tiger Bitanga, CEO
The Design People, Inc.
Betsy was responsible for all things social for KCRW and led the charge from a few thousand to hundreds of thousands of fans/followers. In between she launched the blogs, helped with design and other new media functions. She truly enhanced the overall culture of the organization. Betsy intuitively gets people and culture and understand how to relate on a human level.
Anil Dewan, Former Director of New Media
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