Category: <span>Career</span>

Career

Future Dreamin’

I have a dream that I call Seven Wanders.

One fine day, I want our vintage shasta camper fruits to function as a jobby, a hobby/job. As in, a revenue generator– that I LOVE!

Betsy Moyer Adventure Hat

When Jeff and I took a weekend trip up the coast for a little stay in a sleepy old craftsman style hotel near Ventura State Beach, I hatched this plan with him over oysters and a bloody mary.

We would set out to find and renovate old vintage campers and collect a fleet. He was interested in bringing in modern conveniences like wi-fi and gaming. I was interested in interior decor that felt homey and on trend. We dreamed up a couple of different themes and talked about the kind of people that we imagined might like to rent a camper and haul it away for a getaway here in Southern California.

Amazingly, we got home and he made it happen! I love the man for setting my dreams into motion.

Betsy Moyer Vintage Shasta Camper

So, the plan is to move forward with this dream starting first with one, to see if we can actually do the work. We’d like to park that hunk of metail up on piece of land in Topanga and work on it there. My guess is that it could take us sometime yet to really get moving on the land, but we’re always keeping an eye out for opportunities via Trulia. As far as I can tell though, he appears to be dead serious about all of it. I pinch me.

Betsy Moyer Seven Wanders vintage camper

There is also very seriously an east coast version of Seven Wanders brewing in the back of our minds… meaning we like to dream of getting a piece of land in NC too. I already have a shasta there, parked in my Dad’s driveway. I’d love the reason to come home often…

The land becomes sort of a home base for Seven Wanders in my mind, whether it merely serves us as our own family private campground and weekend getaway retreat, or if I can make it super cute and market it on AirBnB for a bit to see how we fair with the hospitality side of things…

Betsy Moyer Seven Wanders dreaming

The dream of launching “Seven Wanders” as a business – will mean we have created a getaway product for the modern gypsy soul. Whether that is an actual hospitality getaway, or a retail getaway remains to be defined.

I do love the hospitality angle! Come to Topanga and temporarily pretend to be a roving boheme hippie in our trailer?

The thought processes split a little bit here, b/c we have to either build out the amenities on a site or we could figure out vehicle rentals and map out really great weekend trips using sites like AirBnB or Outdoorsy.

It’s a bit fantasy land right now.

But we like to kick back and dream up themes for different trailers. I always talk about Stevie Nicks and Steve Jobs falling in love and taking off for a weekend camping trip, and Jeff talks about how to work the renovation to properly accommodate an Xbox One and a 5 gallon kegerator. As an added amenity with your week’s camping rental – get a keg of craft beer!

Betsy Moyer Seven Wander anywhere

I see it as a lifestyle that people would surely buy into… an experience.

It’s very “Southern California – don’t give a what, sunshiney, young, aesthetically inclined hipster” folks that wanna staycation/getaway from town for a weekend, or folks that wanna fly over from the east coast and get a taste of something that doesn’t exist anywhere else.

Betsy Moyer Seven Wanders

It’s PCH w/ a flowy kimono, felt hat, fringe boots. Or, the sequoias in a caftan, with braids and modern moroccan lanterns hanging overhead. It’s pretending that you live in the era when hitchhiking was safe. It’s being in the camper that everyone in the campground wants to be in.

Betsy Moyer Seven Wanders kimono So Cal camping

Seven Wanders dreaming inevitably comes along with some retail…

That way, if there is anyone out there in the world that can’t make the trip, they can still buy the throw blanket, the floral 100% cotton sleeping sack, the solar powered moroccan lanterns, the teepee tent, the kimono even.

So… These are my dreams. What do you think? Do you want to play Seven Wanders with me? Would you come for a week and live the dream?

Career

Cancer

When I quit my job at KCRW, I felt a surge in support from tons of folks, from all walks of life. Family, friends, colleagues, even people that I’d never met yet felt a real friendship with through social media.

Thank you so much to all of you. It was such a rewarding time for taking a little soul searching dig.

I had this feeling somewhere within, that despite my love for KCRW and the “dream job” that it was – my home life was becoming more and more important. My friends and loved ones supported me as I came home daily, consumed with work goals and bad days, unable to focus attention on little else beyond work challenges. I’d all but abandoned myself in the way of hobby/passion projects that once brought me great joy. (The Estate of Things & VintageShastaCamper.com for example)

In retrospect, it was so insanely and perfectly timed for what fate had in store, that it boggles my mind.

Just two months after leaving KCRW, I was settling myself into my new gigs… contributor to LA Magazines’s Style blog, The Clutch – and more consumingly, the Creative Director for OnClick Marketing Group.

Then, the dude got sick, and what we thought was the flu, turned out to be something so much scarier. By now, almost a full month in, he’s just finishing up round two of chemotherapy to treat a cancer called Burkitt Lymphoma. It’s not a very common thing and please, don’t Google it – cause it looks so much worse than the particular shape that he is in. He’s a champ and he is responding really amazingly well. He’s acing all of his tests.

I am renewed. I feel grateful for almost everything life has to offer! Grateful that I got myself out of the 9-5 desk job and into a new adventure that could accommodate this crazy life change without too terrible a disruption. Grateful that I was working from home the morning that he fell from illness.

Whenever my moment came around at KCRW, the one where I decided that my life outside of work was important enough to me to take that leap and leave, and see what would be next….. well obviously I would have never expected this. But I guess there was some crazy cosmic juju thing going on, and it’s as if it just all makes sense now – it fell into place just perfectly so that we would be prepared to take this head on and have our situations optimized for his recovery.

So, that is where we are for the time being. We will still keep our eye on the long game goals, renovating the Vintage Shasta Camper, building on the successes of the OnClick Marketing business, weighing my time with a healthy dose of attention toward passion projects, and as for the short game… We’ll focus on getting the dude back on his feet.

Thanks again to all of you for your continued interest in what is going on!

 

 

Career

It’s Official. Betsy Moyer, Creative Director for OnClick Marketing

It was fun while it lasted, setting up my home office, pouring over all of my hobby blogs as if it was my full-time job! But the party is over! And I am employed.

 

 

nobslegitseo

 

Taking time to do the soul searching what’s next stuff was good for me, and it’s hard to believe that it’s over. But,  y’all, I’m really excited for what is to come! I’ve officially accepted an offer from OnClick Marketing Group to join the team as the Creative Director. Essentially this means working hand in hand with the founders to lead the team through all client marketing strategies, to ensure consistent and quality creative output. OnClick’s portfolio consists of some really exciting companies across several of my favorite niches! In fact, right now – I’m writing from a showroom desk on the floor of Helm’s Bakery’s JAXON Home. If that isn’t right up my alley, I don’t know what is!

Head on over to the OnClick site to see what it’s all about, but you can bet that one of the first projects that I’ll be working on, is our own digital content strategy. Soon enough we’ll have a beautiful showcase of all of the work this fantastic creative organization has already produced…. Content like these super sweet and sassy Student Loan RAP videos that help educate graduates how to consolidate student loan debt.